r />The first of the cheap chic Standard Hotels from Andre Balazs, the Standard Hotel Hollywood is an affordable boutique hotel located on Sunset Blvd. between Crescent Heights & La Cienega Blvd. in Los Angeles.
The Standard Hollywood is the motel of your dreams. Sixties modernist, blinding white, with Astro-Turf surrounding the obligatory swimming pool. And the neighborhood — not some desert highway but the Sunset Strip, site of many a debauch, from Tallulah Bankhead’s Twenties exhibitionism to the heavy-metal excesses of the Eighties and beyond.
From the upside-down sign, the funky 24-hour coffee shop, to the label on the thermostat marked BLOW HARDER, it’s clear that the Standard is relentless in its pursuit of insouciant LA cool, with a generous helping of irony: Warhol print curtains, shag carpets on ceilings as well as floors, minibars full of lowbrow candies and house-brand condoms. And it’s not all kitsch — the Standard is modern and comfortable enough where it really counts, with orthopedic mattresses on the beds and nods to modern cooking even in the intentionally retro coffee-shop restaurant.
In the end it’s worth stressing that it’s more motel than hotel. There’s very little that’s luxurious about it, and stylish though it may be, it could use a coat of fresh paint here and there. If it’s white-glove luxury you’re after then there’s plenty of that available elsewhere in town — the Standard is for guests who will trade the occasional hitch in function or service for a vibrant nightlife and a scene that’s unrelentingly hip. And if that last clause is enough to give you a bit of a migraine, you know what to do…
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