Hotel Vitale

Hotel description

One of the only brand-new ground-up hotel projects to open in San Francisco this decade, the Vitale stands on the newly revitalized Embarcadero, right across from the foodie mecca that is the rehabilitated Ferry Building. This is new-school luxury hospitality, distinct from the stately palaces of Nob Hill and the high-rise hotels of the financial district, an unpretentious boutique style — albeit one with a rooftop spa and a stunning view of the bay.

Surfaces are finished in natural wood and stone, and colors are earthy, natural — very little high-design gloss here. This is a town that likes its urbanity with a side of humility; hence the aromatherapy and yoga along with the cocktail bar and the plasma TVs. Rooms are bright and airy, with full-length windows, and the better half look out over the bay, the bridge, and Alcatraz.

The Americano restaurant serves Northern California cuisine with Italian influences, all fresh from local sources, including the Ferry Building’s Saturday farmer’s market. And some clever partnerships expand the Vitale’s services beyond the boutique norm — the doors of the Bay Club gym and the Golden Gateway Swim and Tennis club are open to Vitale guests at low preferred rates.