We’ve seen fashion hotels before. In some ways the parallel between fashion design and hotel design seems apt — if an outfit is a temporary personality, then a hotel is a temporary lifestyle, and there’s an element of fantasy to both. If there’s anything really unusual about the Hotel Missoni, it’s probably the location, in Edinburgh. But just as you never know when you might need, say, a tweed jacket, you never know when you might find yourself in need of a bit of modern style in the Scottish capital.
The building is certainly a bit of a fashion statement, a daring modern work by the Milanese architect Matteo Thun, which can’t help but stand out against the backdrop of the Royal Mile, some of whose buildings date back seven or eight centuries. Inside it’s no less bold: bright colors and eye-popping prints will quickly purge the very idea of tartan from your mind.
As in the best fashion hotels the Missoni is exceedingly comfortable, but stops just short of outright pampering. This is a hotel for people with places to go and things to do. There’s still plenty of time for a bit of Italian style in the Cucina & Bar — café by day, cocktail bar by night. And if you think Edinburgh is a bit of a curveball, the next Missoni Hotel is already set to open — in Kuwait City.
1 George IV Bridge, Edinburgh, Scotland
+44 131 220 6666
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