The Pure Hotel

Hotel description

The Pure’s former life as a textile factory leaves little trace on what’s now Frankfurt’s sleekest hotel. There’s nothing you’d call industrial-chic, no exposed brick or metalwork or funky old doors: this place is as smooth and white and cool as an eggshell. White marble, white leather, white lacquer — the celebrated local architect and designer Oana Rosen finds the button marked “futuristic” and presses it repeatedly.

It’s immersive, and the sheer dedication to the theme is admirable, with the desk staff done up in head-to-toe white, looking vaguely medical. Upstairs in the guest rooms you’ll find a touch of warmth breaking through in the form of wooden parquet floors and the odd splash of contrasting black, but still it’s a bit like sleeping inside a stylish and rather well-crafted cloud.

There’s plenty of function to go around, from wireless internet and on-demand audio-video jukeboxes to more physical charms like down duvets and decadent bathrooms with glass-walled tubs. Meeting rooms are obligatory in businesslike Frankfurt, and you’ll find a fitness room and a sauna as well. The Pure has no restaurant, just an appropriately chic and minimalist cocktail bar, but the location in the heart of the banking district means all the city’s best is close at hand.