Sölden is the main town of the Ötztal Arena and is a well known ski resort, both for beginners and professionals. This is the third most visited location in Austria, with approximately two million tourist every year.

Sölden has transformed from a small village to a resort famous for it's après-ski scene and for an exciting nicht life. The resort boast in pubs, bar and discos, were everyone relaxes after a long day on the slopes.